Claude Sammoury

Vice President of Sales, Business
Development & Alliances

“Done right, appropriate monetization architectures are contributors to wonderful customer experience and value, distinct competitive advantage, and revenue growth – not just cost savings.”Claude Sammoury

Experience

Claude oversees ATG’s alliances and business development activities.  His responsibilities include analyzing, developing, and maintaining relationships with software vendors, industry analysts, and other organizations that operate around the cloud Quote to Cash ecosystem. Claude helps lead the review of software, vendor, and architecture options to assist ATG clients as companies continue to evolve product and monetization strategies.

He focuses on the lasting relationships and client outcomes of business transactions, which he credits as a critical part of his success. He has held various positions within sales, consulting, marketing, and business development. Claude is consistently recognized as a top performer and has received many professional accolades throughout his career. He lives in Missoula, Montana, and is part of the leadership team of ATG’s Missoula office.

Claude holds a BS degree in Management Information Systems from the University of Montana. He is an active alumni and participates in various advisory roles to the UM School of Business.

He enjoys many of Montana’s outdoor activities across all the seasons. Claude and his wife have 3 young children that keep them continually on the go.

Career Highlights

  • Led product analysis and development management for multi-million dollar custom software project, with globally dispersed teams.
  • Awarded various top sales and leadership accolades across several companies and positions.
  • Has held diverse positions within ATG including Product/Business Analyst, Quote to Cash consultant, Marketing, Sales, Business Development, and Strategic Alliances.
  • Developed strategic Partner relationships that have created long-term successful alliances and synergies across the monetization landscape.

Viewpoint

“We are in a time of rapid evolution within software and digital media service providers, with new fantastically creative monetization and go-to-market strategies emerging everywhere. As is generally true, nothing happens in a vacuum and it takes a symphony of systems to support these models. Companies need a myriad of functions and ultimately systems to achieve their desired outcomes, but the trick is to connect them with only necessary complexity.

Done right, appropriate monetization architectures are contributors to wonderful customer experience and value, distinct competitive advantage, and revenue growth – not just cost savings. These are exciting times for existing and emerging digital service providers.”