ATG Cognizant Provides Continuous Value Through Critical Thinking, Strategic Guidance
CLIENT BACKGROUND
The client is an American subscription video on-demand over-the-top streaming service.
Industry: Media
Services: Content Streaming
BUSINESS CHALLENGE
In 2018, Salesforce and Cognizant (Lev Digital at the time) were selected as the technology and professional services partners for a well-known sports streaming service.
Shortly after, Cognizant was selected to support the launch of their new streaming brand, with a quick ramp up of Marketing Cloud activities to support the new OTT product, globally. This was the beginning of a relationship that would come to span six streaming service brands.
ATG SOLUTIONS & TOOLS
As Cognizant continues to prove value beyond Marketing Cloud expertise and administration, we are seen as thought leaders and experts across various platforms and initiatives.
Services deployed:
- Salesforce Marketing Cloud
- Change management & internal communication
- Risk mitigation
- Workload management
- KPI definition & tracking
- Standardization across the board
RESULTS & IMPACTS
Currently, Cognizant support all their streaming brands on platforms, including AWS, Braze, JIRA, Looker Studio and more, and still manage implementation, but the focus has become how these platforms work together to deliver business outcomes through custom technical solutions. Today, the teams spends 70% of their time on strategic initiatives spanning multiple platforms and teams.
Key performance indicators include:
- 110 million streaming subscribers
- 64 countries supported
- 9.6 / 10 average client satisfaction score