ATG Extends Billing Domain Expertise to the 4C Group – One of Europe’s Largest Independent Consultancies

The partnership expands ATG’s and 4C’s international reach as clients embrace Quote-to-Cash

March 13, 2017

OVERLAND PARK, KSAdvanced Technology Group (ATG), a leading provider of Quote-to-Cash consulting and implementation services, today announced a new strategic partnership with 4C Consulting, a leading European Salesforce consultancy. ATG will provide domain expertise, expert services, and a variety of tools and training as 4C ramps its Salesforce Quote-to-Cash practice across Europe.

“ATG brings undisputed domain know-how to enhance our CPQ practice with cloud-billing expertise and is a perfect match for our customer-obsessed culture,” said Kris Larivière, CCO of 4C Consulting Belgium. “Helping customers provide superior customer experiences in the solution eco-system means attention to every single touchpoint, now including billing.”

“With its recent acquisition of CloudSocius, the 4C Group has become one of the largest consulting firms in Europe. ATG is excited about partnering with 4C as it expands its Salesforce Quote-to-Cash practice,” said Michael Walsh, CEO of ATG. “We look forward to assisting 4C with our tools and domain expertise in cloud billing as they help clients throughout their billing transformation journey.”

This new partnership with 4C expands ATG’s international reach as experts on the Salesforce Quote-to-Cash cloud-based billing platform.

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About Advanced Technology Group

Advanced Technology Group (ATG) is a leader in Quote to Cash advisory and implementation services to both mid-market and large enterprise brands seeking increased agility in the “everything-as-a-service” economy. Through its entrepreneurial spirit, results-focused culture, and innovative delivery model, ATG brings contemporary solutions to the way clients transform and manage their customer and revenue technology platforms. Leveraging decades of deep domain expertise in billing and hundreds of Quote-to-Cash implementations of the leading cloud and on-premise software, ATG helps clients realize their desired outcome faster. For more information about ATG, visit

About 4C Consulting

4C Consulting is a leading European Salesforce consultancy with more than 20 years’ experience in building customer companies. Spread over nine global offices with more than 180 consultants, 4C are experts in the cloud with significant management consultancy experience and deep analytics skills. For more information about 4C Consulting, visit their website at

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Claude Sammoury
Advanced Technology Group (ATG)
VP Sales, Business Development & Alliances
Office: 406-203-3474