ATG Launches Global Enablement Program to Accelerate Salesforce Quote-to-Cash Adoption Worldwide

ATG’s new, comprehensive Global Partner Enablement Program guides partners as they help clients through their billing transformation journey

March 14, 2017

OVERLAND PARK, KSAdvanced Technology Group (ATG), a leading provider of Quote-to-Cash advisory and implementation services, today announced the expansion of its U.S. Salesforce practice with the launch of a new Global Partner Enablement Program. Additionally, Salesforce Ventures has invested in ATG.

ATG will provide Quote to Cash domain expertise, expert services, training, tools, and methodology to leading Salesforce partners as they build their billing practices across North America, EMEA and APAC. This move positions ATG and Salesforce partners around the world to capture what is forecasted to be a $16.59 billion cloud billing market by 2021 (MarketsandMarkets, August 2016).

“The launch of the Global Partner Enablement Program, in addition to Salesforce Ventures recent investment in ATG, will strengthen our position as one of the largest Salesforce Quote-to-Cash practices in the world,” said Michael Walsh, CEO of ATG. “Global partners are able to leverage our market insight, deep domain expertise in billing, purpose-built tools and Expert Services in Quote-to-Cash and platform-based billing as they expand their Salesforce footprint, and we benefit from their certified talent in each geographic service area. It’s a perfect pairing.”

“ATG has been an outstanding partner for many years, and we are thrilled to leverage their experience and tools to reach a broader set of global partners,” said Godard Abel, SVP & GM, Salesforce CPQ. “This marriage of deep Quote-to-Cash expertise with proven in-region consultants will enable our customer to take full advantage of the powerful Salesforce Quote-to-Cash solution.”

Salesforce and others are among the trademarks of, Inc.

About ATG

Advanced Technology Group (ATG) is a leader in Quote to Cash advisory and implementation services to both mid-market and large enterprise brands seeking increased agility in the “everything as-a-service” economy.  Through its entrepreneurial spirit, results focused culture and innovative delivery model, ATG brings contemporary solutions to the way clients transform and manage their customer and revenue technology platforms. Leveraging decades of deep domain expertise in billing and hundreds of Quote-to-Cash implementations of the leading cloud and on-premise software, ATG helps clients realize their desired outcome faster.  For more information about ATG, visit

About Salesforce Ventures

Salesforce Ventures – Salesforce’s corporate investment group – invests in the next generation of enterprise technology to help companies connect with their customers in entirely new ways. Portfolio companies receive funding as well as access to the world’s largest cloud ecosystem and the guidance of Salesforce’s innovators and executives. With Salesforce Ventures, portfolio companies can also leverage Salesforce’s expertise in corporate philanthropy by joining Pledge 1% to make giving back part of their business model. Salesforce has invested in more than 200 enterprise cloud startups since 2009. For more information, please visit

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Michael Eagan

Advanced Technology Group (ATG)
Senior VP Sales & Marketing
Office: 913-239-0050 x228