case study
BNP Media Salesforce CPQ Implementation
CLIENT BACKGROUND
BNP Media provides business-to-business publications for industry professionals worldwide. The company publishes magazines, custom media, eNewsletters, websites, and market research.
Industry: B2B Publishing
Services: Advertising, Websites, Webinars, Events, Social Media
Headquarters: Troy, MI
Website: bnpsolutions.com
BUSINESS CHALLENGE
- BNP Media engaged ATG to implement the Salesforce CPQ Platform
- The goal of the project was to successfully configure and implement an easy-to-use CPQ tool for their sales user base
- The project also included optimizing the Product Catalog to develop a better CPQ solution and clean up improper maintenance of the product catalog
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ATG SOLUTIONS & TOOLS
- Implementation Services: ATG leveraged existing tools and knowledge base from previous Salesforce CPQ implementations.
- Implementation Services: ATG adopted tools from newly built Knowledge Vault – Salesforce CPQ Toolkit mid-way through project duration
- Managed Services: ATG created comprehensive training materials and Sales User instructions to help BNP Media adopt new business practices and help with new user adoption of Salesforce CPQ
RESULTS & IMPACTS
- Product catalog optimized to fit business requirements and needs for Salesforce CPQ
- Salesforce CPQ tool is easier to use and more streamlined than previous process used for quoting activities within Salesforce.
- Client has adopted best business practices to include guidelines for creating new products, approvals for discounting, and contract renewals.
TESTIMONIAL
"ATG is an incredible implementation agency and I highly recommend them for all of your future customers."
Mitch Henderson
CEO
BNP Media