Q2Cast Session Recordings

ATG Quote 2 Cast Summit

2021 Session Roundup

At our 2021 ATG Quote 2 Cast Summit, we dove into Accelerating Outcomes. We explored the impact of new ideas and technologies on our industry, with key input from Partners, Clients, and Subject Matter Experts.

Here's a summary of each day's topic and individual session recordings.


Outcomes vs. Output - Looking Out and Looking In

Originally Recorded: Wednesday, July 14th, 2021

Now more than ever before, we're seeing an acceleration of change across virtually all industries and dimensions. In this hosted keynote, ATG leaders will share their point of view on what these changes mean for the state of Quote to Cash technology and ultimately how the industry must be fit to adapt to whatever is next.

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Peter Coffee
VP of Strategic Research at Salesforce
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Holly Colbert
VP of Solution Delivery at ATG
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Jorge Watson
VP of Advisory & Transformation at ATG
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A CONVERSATION WITH CUSTOMERS

Accelerating Outcomes for Quote to Cash Transformations

Originally Recorded: Wednesday, July 14th, 2021

Join ATG and Salesforce in a conversation with business leaders from Valpak and S&P Global. Learn about each company's journey to transform the way they engage with customers and manage their revenue. Each business leader is at a different stage in their Quote to Cash transformation so we will hear their unique perspectives and discuss tips and tricks for transformation success.

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Pascal Yammine
SVP & GM, Revenue Cloud at Salesforce
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Mandy Febus
VP of Customer Engagement & CRM Operations at Valpak
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Amy Gradnik
SVP of Order to Cash Systems at S&P Global
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Sonia Flamm
Executive Director, Salesforce Practice at ATG
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Connected Ecosystem:

Partnering for Better Client Outcomes

Originally Recorded: Thursday, July 15th, 2021

Join Forrester Chief Analyst Lily Varon as she leads a dynamic panel of key Quote to Cash powerhouses - Salesforce, DocuSign, Xactly, and Strategists from ATG Cognizant - to learn how the connected partner ecosystem is redefining outcome intervals and realization of business case.

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Lily Varon
Senior Analyst at Forrester Research
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Kristen Jackson
Manager, Solution Engineering at DocuSign
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Elizabeth Salomon
CFO at Xactly
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Bob Pedersen
VP, Revenue Cloud, CMT Vertical at Salesforce
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Accelerating the Future of Work and Education

Originally Recorded: Thursday, July 15th, 2021

2020 Accelerated everyone's vision of how we work, where we work, and how we educate our current and future workforce. Join leaders from Cognizant, Salesforce, and the University of Montana to learn how fortune 200 companies and a flagship university are responding and adapting to accelerate into the future.

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Peter Coffee, Moderator
VP of Strategic Research at Salesforce
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Paul Roehrig
Global Head of Strategy at Cognizant
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Peter Doolan
EVP, Digital Transformation & Innovation at Salesforce
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Seth Bodnar
President at the University of Montana
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Hannah Lee
Director of the Cognizant Foundation
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Introducing Revenue Blueprint

Marketing Automation, CPQ, CLM, Billing, and Commerce form the backbone of dynamic omnichannel selling and customer engagement. Join Salesforce product leaders and ATG, Lev, and Cognizant architects as we explore innovations from Campaign to Cash.

The future of business will demand that customer experience be a connected and seamless process – from the first engagement, through various transactions and purchases, to fully developed business relationships and customer advocacy.

Join us as Salesforce leadership from Marketing, Commerce, and CPQ/Billing come together to provide insight and perspectives on the emerging trends of connected experiences in everyday modern enterprises.

Introducing Revenue Blueprint – A connected perspective on what it takes to optimize experiences for customer engagement and recurring relationships for the modern business. From Campaign to Cash, ATG and Lev leaders will explore how to create seamless and engaging interactions for customers, partners, and employees.

Revenue Blueprint will power disruption, innovation, market edge, and increase the human element in business transactions. Learn more about how our unparalleled perspective, unique approach, and innovative accelerators can bring customer engagement and revenue management to life.