Product Advisement for Vendors

The tools enterprises use for managing customers and revenue are evolving too rapidly to adequately monitor without dedicating a vast amount of resources and time. However, it is virtually impossible to build successful monetization solutions without understanding the marketplace.

Technology product managers need a deep understanding not only of their prospects and their competition, but also the trends driving changes in the marketplace. In addition, the velocity of solution development is accelerating as companies race to beat their competition to market with new technologies and features. Understanding all these variables faster and with fewer resources is only possible if you have a partner like ATG.


How well do you know your prospects?

ATG Monetization Ecosystem Base Version Mar 2023

No one size fits all. Understanding every potential issue facing a prospective client requires extensive due diligence and research. Product developers must dive deep to understand the pains that drive prospects’ decisions if they want to build a great solution.

Is it a people problem? Is it a process problem? Is it a technology problem?

ATG already has the information you need. We help companies develop and position their technology in a way that resonates with prospects and retains loyal customers.

How well do you know your market?

ATG are experts in the Monetization Ecosystem®. We understand the technology solutions available, their strengths, and their weaknesses. The complex nature of Quote to Cash and billing processes in large enterprises is reflected in the complexity of the monetization ecosystem. Unless you already have strong monetization expertise in-house and are regularly attending industry events to stay on top of the latest trends, don’t try to go it alone.

At ATG, we help product managers develop a deep understanding of the key components various technology solutions have been designed to address. Armed with this knowledge, you can identify gaps in the marketplace and build the ideal solutions to address them. We continually monitor the ecosystem of monetization solutions and strategies and how they interact and change. We do all the hard work, so you can focus on developing your core strength--your technology.

ATG helps you understand what your prospects want, how other solutions address the market, and what trends are driving monetization changes. Our research empowers product managers to develop better roadmaps with fewer customer requested enhancements. Invest your valuable development cycles in the new features customers want most with Advisement Services from ATG.


Case Study: SPS Commerce Looks for Support

As a leader in enterprise retail cloud development, SPS Commerce was constantly faced with demands of keeping the business running while making key business decisions.


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